Daily Fresh Mascot is represented by a Squirrel. The reason why the squirrel was chosen is because the squirrel is a very selective animal that selects only the best food to consume. It is also a very fast moving and versatile animal. With these characteristics, Daily Fresh Foods applies similar characteristics in its company. Daily Fresh uses the “Best” natural ingredients to produce the “Best” quality of its products for their customers. As like the squirrel, Daily Fresh is fast moving in its innovative ideas of producing new innovative products. Thus, Daily Fresh Foods is best represented by the Squirrel called KIMO.